Market shares

During its first year of regular drive shipments in 2005, Tandberg Storage achived 17% market share of  the world wide half height LTO market. This figure increased to estimated 23% in 2006. According to preliminary market figures, the total half height LTO market were growing with more than 50% in 2006.

Tandberg Storage was established as an independent company in October 2003, and gained its LTO production license in March 2005. The production and sales of Tandberg Storage's Half Height LTO tape drives started in April 2005. 
 

Market segments

Tandberg Storage delivers two main products:

• The TST HH LTO2 Drive is positioned in the lower end of the Midrange Market segment.
• The TST LTO1 Drive is designed and priced to compete in the higher end of the Low-End Market. For the first time, reliable LTO technology is available also for this market segment 

Figure: Market – Positioning

Tandberg Storage's success

There are four secrets behind Tandberg Storage's rapid success in a demanding market.

• Tandberg Storage manufactures high quality products that satisfy the demands of the world tape drive market.
   
• Tandberg Storage is able to sell the company's products at competitive prices, due to efficient design and construction, and low cost production in China.
   
• Tandberg Storage has put the heritage from Tandberg and Tandberg Data to work, and utilizes years of experience in high quality, low cost design and construction.
   
• Tandberg Storage hit the bulls eye technologically. The company chose the winning LTO technology, and focused on the rapidly growing Half Height segment of the LTO market.

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